Digital marketing has grown to become the most treasured and valued source of marketing in recent times. Staying updated with the trends in digital marketing is very important to nourish your skills. In this blog, I will tell you about the digital marketing trends for 2022.
1. AI digital marketing :
AI or artificial intelligence is the intelligence displayed by machines. It belongs to the branch of computer science that deals with building and operating machines or robots that perform tasks like humans. Artificial intelligence and digital marketing are beginning to coordinate and become one strong unit. AI will be an aid in transforming the ways of digital marketing. AI in marketing could vastly increase the ROI by making it more efficient and easy. Content is another dominating factor in the process of marketing. Without content there is no purpose, content is what describes your brand/ business the best. AI-based tools come in handy by helping us gain a better understanding of our audience’s tastes and preferences.
2. Voice search optimization in digital marketing :
Voice search optimization is simply the process of optimizing your pages to appear in voice searches. By optimizing your pages for voice searches, you are making it more convenient for people to connect with your business or company. Voice Search is a speech recognition technology where users can perform searches by saying search terms aloud in the search field instead of typing them. Voice search could be an asset in digital marketing and could be rendered as a service.
3. Chatbots :
4. Video Marketing :
Videos have always been known for connecting better with the audience. Videos when made creatively have proven to produce the best long-term results. Video marketing is simply promoting your brand or business by making and editing videos and posting them on various video-sharing platforms. Videos are said to increase
Brand awareness by 70%, traffic to your websites or app by 51 %, and sales go up by 34%. Engagement is the top priority of any business or brand and video marketing excels in doing that. Videos if done effectively can help you rank higher in the search engines.
5. Geofencing :
Geofencing is a real-time location-based marketing service where the targeted audience is tracked based on their location. Geofencing is still a new concept in the marketing industry but will definitely prove to be an aid. Geofencing helps the team develop advertisements and content specific to the consumers within the geofenced data.
6. Hyperlocal SEO:
Hyperlocal SEO is a blessing to small local businesses. Hyperlocal SEO helps local businesses create a strong regional base and grip of their brand or business. This is again a new algorithm that is not too complicated, it makes it easy for small business owners to use it for their own benefit. This trend has proven to be a boon for B2B marketing in 2021.
7. Content Marketing :
Content marketing though once looked down on is now booming with more people leaning towards this side of marketing. Content marketing is one of the easiest yet crucial parts of marketing. Creating content however can be a task, there are multiple rules to follow while writing a piece of work. Keyword density is something every content writer must watch out for and make it easier, Google introduced the Google BERT update in 2019 which makes the job of a content writer easy by altering how content can be put up on the website. This helps Google understand queries even in the absence of the main keywords. Keeping up with the marketing trends is very important for any style of marketing.
8. Customized Pop-Ups :
Pop-ups are everywhere, every website and app that you open has pop-ups. Pop-ups usually tempt you with discounts and offers. Did you know that it’s all customized and personalized based on your searches and interests? Pop-ups are heavily favored by marketers to promote and make their brand seen and now different pop-ups can be triggered based on the user’s actions.
9. Progressive Web Apps :
Progressive web apps or PWA is simply application software delivered through the web. It is developed with the help of web technologies like HTML, JavaScript, CSS, Web Assembly, etc. PWAs behave like that of the usual web app but with a little extra jazz to it. It makes it more user-friendly and efficient by lending push notifications and most importantly a faster and better loading experience. In fact, PWAs have proven to deliver 36% higher conversion rates than native apps. PWAs indeed have evinced to perform better compared to the natal apps out there and are slowly but surely replacing them.
10. WhatsApp Marketing :
WhatsApp has drastically changed the consumer-client experience making it more coherent and convenient for users. WhatsApp marketing is now widely being used and is preferred by most business owners. WhatsApp amass has 2 billion active users worldwide with India having 390.1 million monthly active users. Marketing on WhatsApp is also hugely trusted as it’s typically done via the WhatsApp business account making it more reliable and credible.
In the fast-paced world that we are living in, it's crucial to keep up with the latest digital marketing trends and skills. Simply skimming through the web routinely for an hour every day could help swell up your knowledge, especially if you happen to be into digital marketing. You can also check out JGP Infotech as it is one of the best digital marketing training institutes in Hyderabad, providing you the best digital marketing services and training. Also, let us know if you've tried these trends yet in the comments below.
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