AI IN DIGITAL MARKETING| JGP SOLUTIONS

Introduction:

               AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences. More than that, they can help you save both time and money. 

 What is AI?

                Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition, and machine vision.

Examples of Artificial intelligence (AI):

Self-driving

The AI simulates human perceptual and decision-making processes using deep learning and controls actions in driver control systems, such as steering and brakes.

 

VOICE ASSISTANTS

Alexa and Siri, Amazon and Apple's digital voice assistants, are much more than a convenient tool—they are very real applications of artificial intelligence that is increasingly integral to our daily life.

 

DIGITAL ASSISTANTS

Digital assistants use advanced artificial intelligence (AI), natural language processing, natural language understanding, and machine learning to learn as they go and provide a personalized, conversational experience.

 

AI ROBOTS

AI in robotics helps robots perform crucial tasks with a human-like vision to detect or recognize the various objects. ... A huge amount of datasets is used to train the computer vision model so that robotics can recognize the various objects and carry out the actions accordingly with the right results.

 

YOUTUBE WITH SUGGESTIONS TAB 

In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. ... As a result, in 2018, YouTube's Chief product officer mentioned on a panel that 70% of watch time on YouTube is spent watching videos the algorithm recommends.

 

GOOGLE SEARCH RESULTS WITH “PEOPLE ALSO ASK “

Google the search engine is powered by AI: According to Wired's Cade Metz; Google's search engine was always driven by algorithms that automatically generate a response to each query. But these algorithms amounted to a set of definite rules.

 

Why AI is becoming increasingly popular?

• It increases the precision and accounts for more accuracy and fewer errors.

• Greater efficiency

• AI analyses deeper for accurate insights

• An AI-supported application can help automate business processes & provide business-specific insights.

AI in DIGITAL MARKETING:

                During the previous years, marketers were hesitant to opt for AI in their marketing strategies. but now many successful brands have adopted it and using it in their digital marketing like AMAZON and SPOTIFY. For Example, Amazon uses AI to show relevant products to shoppers based on previous searches, purchases & views. This can make user friendly and can make shoppers repeat customers.

IMPACT OF AI ON DIGITAL MARKETING:

                The ability to collect data, analyze it, then react to it, AI is impacting  Digital marketing.

Recognize & Analyse

                 Customer relationship management  (CRM)  refers to a business strategy that establishes a customer-centric approach to business by

 collecting information and filtering it. When CRM, AI, Databases combine they can maximize the collection of user information from different platforms & get exact insights for targeted customers and identify users. so that companies can determine that appropriate marketing strategy. marketers also easily analyze a potential customer’s needs & adapt AI to boost sales.

Examples of AI in DIGITAL MARKETING:

Application of AI chatbots:

AI language processing &   voice conversion has meant that AI customer service is easier and delivers a better experience compared to manual customer service. AI chatbots answer customer queries around the clock & in real-time in different time zones, they are highly efficient.

 

EMAIL MARKETING: 

AI helps brands to personalize email marketing campaigns based on user behavior, marketers can send out emails only to targeted customers, by sending product recommendations &offers on festivals / special occasions. Ultimately AI helps email marketers reach the right customers at right time, ensuring the message is relevant & engaging.

  

AI in Digital advertising:

There is no doubt digital advertising is the most successful thing to have adopted AI. It uses platforms like Facebook, Google, Instagram to provide the best possible experience. these platforms analyze users’ information, gender, age, interests, demographics to show them relevant advertisements, improving the performance of digital advertisements.

 

AI in Content marketing:

By using AI in content marketing, content marketers can focus more on writing the content rather than spending it on researching. AI compares and analyses data quicker than humans. This provides content marketers with data for their content strategy development.

 

Conclusion:

                 AI is more accessible for business purposes. Making it a valuable tool for digital marketers. AI largely influences the choice of customers, helping to provide relevant recommendations and customer service. looking at the ways you can make use of it will better enable you to grow your brand and meet the expectations of customers.