Digital marketing has become an essential part of our lives, with businesses using it for different purposes. With that in mind, it is no surprise that many real estate agencies are now incorporating digital marketing into their strategies as well.
Digital marketing is an important factor for any business. So, if you need to find a new customer and be convinced for future property requirement purposes. This section discusses the importance of digital marketing in real estate.
Some digital marketing services that can be beneficial for real estate agencies are:
-WEBSITE
-SEO
-SOCIAL MEDIA MARKETING
-GOOGLE ADS
-VIDEO MARKETING
-EMAIL MARKETING
Website: -
82% of leads are coming through a website with the help of digital marketing services for a real estate agency. The main reason why it is happening is that people wanted to see
What type of real estate projects is going on?
Where is the location of the project?
what type of area, connectivity, and amenities?
These types of quires are from the client-side. But the main point is how a real estate website is supposed to be? Try to read this article also for your company development
SEO: -
So, you got the website for your real estate company with important and attractive features, customers friendly and theme. The second important thing is SEO - why should we need SEO for a website? Because 90% of people in google search only go through the top 3 links on the google search engine page [serp] if my guess is right, you are also one of them. Simply by doing SEO for our website, we will get on the top and automatically we get the leads, targeted customers, and traffic. Do you really want to know the benefits of SEO click here?
Social media: -
Social media optimization for the real estate agencies is much more important and we can make 2 things
Social media organic
Social media paid
Social media organic: is a daily base activity from news updates to special days wishes. In this way we can grab the audience attention
Social media paid: we have to invest some additional money on social media platforms to get the leads quickly. If you want to generate leads through social media, you can contact JGP INFOTECH PVT LTD
Google Ads:-
As I said social media ads are important as well as google ads also play a major role. In digital marketing, we call it SEM search engine marketing it is a tool that allows advertising in search engine as you can see in the below image.
Comparing two SEO, SEM is a little bit different we can get quick results within 24 hours welcoming to SEO it will take some time to get on the top of the google search results you know more information about the importance of google ads for your business click here.
Video marketing: -
People want to see videos of the property, location, connectivity, and amenities, etc.
Like real walkthrough, or 3d walkthrough I mean animation videos also have a lot of worth video marketing, especially for real estate. Real project walkthrough videos for making with drones these types of videos are shared from the people like sales men's to buyers it will reach through WhatsApp youtube etc., it will create more impact on the buyers that the location amenities, connectivity is good. You will get a good conversion rate with the leads.
Email marketing: -
Now you got a lot of leads from SEO, SEM, Facebook ads, Instagram ads, google ads, video marketing, etc., but we have to create a conversion funnel to stay in contact with the buyers
For every week we have to send some emails to buyers about home tips, news property progress, offers, this will result in the booking of properties, references and brand awareness. And also, we can use SMS marketing services and WhatsApp marketing services.
Because some people will not check their emails so these two-service benefit for the business to know more about us and if you want to know the benefits of marks of marketing click here.
And the bonus tip for your real estate business. List the real estate agency in the listing sites like 99acres, magicbricks.com, common floor, India property, housing, no broker, Makan, nest away, property wala, Nestoria, real estate india.com, sulekha property, Bharat estates.com, baniyad, and property bazaar, etc., you can list your business freely and as well as paid. But the main issue is here if you are running free listing in some listing sites if any buyer fills the form those details will give and as well as the paid listing business owners. Who has the same properties like you? So here you need we call them digital marketing expert if you are business in Hyderabad or wherever in India feel free to contact us for your real estate business development
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