IS DIGITAL MARKETING REALLY WORTH IT?

 Digital marketing has been doing the rounds for quite some time now but it only recently peaked, thanks to the pandemic. A majority of people have started depending on the internet enrolling themselves in various online courses. Digital marketing is one such course that became a big deal, especially during the lockdown. Digital marketing in simple words is online marketing using various strategies and tricks to promote your business online. Digital marketing is a definite key to success in the marketing industry and it has a tremendous growth curve for anyone looking to pursue it as a career.

What is Digital Marketing?

Digital Marketing in simple words is online marketing. Digital Marketing is making use of various strategies and tactics to help promote your business online. Search engine optimization, Social media, Email marketing, content marketing, paid advertisements, etc are a few strategies that are a part of digital marketing.  Email marketing for example is a classic form of digital marketing. It lets you send commercial and promotional messages to people in bulk via email. One can easily target potential customers their potential customers and consumers, eventually getting their company the leads they are looking for.

 Benefits of digital marketing:

The benefits of Digital marketing are extensive and we’ll be listing out a few reasons why you should study digital marketing or even use it to grow your business.

 1. Flexible:

Digital marketing in itself is an interesting profession. It is nothing like the regular 8-9 job requiring you to stick to the same routine every single day. There are so many strategies and specializations you can take up based on your interests and strengths. Mastering the skills and strategies is the only thing you need to get right. Digital marketing is flexible in the sense it can be done from anywhere at any given time provided you possess the right set of skills for it. The best part is that the degree you hold has next to zero impact on the job role you acquire in digital marketing. You can take up content writing, social media marketing, advertising, or SEO and kick start your career.

2. Measurable:

As opposed to traditional marketing, online marketing has proven to provide better and more effective results. As a business owner, you majorly focus on selling your brand or product and digital marketing does just that for you. Every penny that you invest in advertising or running a campaign for your business pays off via the online marketing tacks. It is measurable in the sense that it gives you the ability to track the entire process including the results. Different campaigns have different ways to track and assimilate the results for example SEO can precisely be bird-dogged with the help of Google analytics. 

3. Cost-effective :

 Marketing needn’t always be a costly affair, you can bigger your brand by not having to spend too much. Digital marketing is a form of cost-effective marketing where you don’t have to shell out too much money. Ad campaigns are budget-friendly, result-oriented means of marketing that make it convenient even for small businesses to advertise and make their brand known. 

4. Immense potential in the future :

Being the most efficient means of marketing, Digital Marketing is set to grow even further in the future. Companies of every type are set to incorporate and operate digital marketing strategies to uplift their brand. It is a field that is yet to be explored and you will realize that there is so much more to it that can be discovered with no particular rules and regulations. 

The scope of Digital Marketing in our country:

The scope of digital marketing in India looks bright. Our country has always been the first to encourage and implement the latest trends. Digital marketing is the latest trend that we picked up from countries like USA and UK. India now has various digital marketing agencies in almost every state.  According to stats, digital marketing could boost our GDP  to $1 trillion by 2025 paving the way for more employment opportunities and chances for the youth of our country. Digital Marketing will soon be an in-demand job.   

Popular Digital Marketing Certifications:

1. Google analytics certification

2. Google ads certification

3. Semrush digital marketing certifications

4. Facebook blueprint certification

5. Hubspot certification

6. Linkedin digital marketing certificate.

7. Youtube certification

8. Google digital marketing certification

9. The OMCP Digital Marketing Certification

10. Content Marketing Institute’s Master Class Certification

Digital marketing salary in India:

1. SEO (search engine optimization) specialist-  

Specialists with less than 1-year experience are an average of ₹1,76,578 per annum.

2.  Web Developer-

Web developer with less than one year of experience is  ₹ 2 lakh per year.

3. Social Media Marketing Specialist -

Social Media Marketing specialists with less than 1-year of experience can earn an average of ₹2,52,444 lakh.

4. Search Engine Marketing Specialist -

 Search Engine Marketing Specialist with less than 1-year experience is an average of ₹2,80,000 per annum

5. Data Analyst -

An entry-level Data Analyst salary for digital marketing is ₹3lakhs

6. Content Marketing Manager -

An entry-level Content Marketing Manager's salary for digital marketing can be an average of ₹4,79,323.

Hence, digital marketing is set to go big in the coming future with loads and loads of opportunities for people of our country. To avail of good and first-class digital marketing services, you can always consult our digital marketing agency in Hyderabad. We provide the best services to small, medium, and large scale businesses, maintaining high professionalism and work ethics. We fulfill our client’s requirements, producing result-oriented services. JGP Solutions is one of the best digital marketing agencies in Hyderabad for all your marketing needs.