What is Social Media Marketing - SMM?

 

Social media is the most fascinating technology to be created. Almost everybody uses social media, 56.8% of the world’s total population are avid social media users. Social media is so diverse and accessible that different people use it for different purposes. Social media marketing is a fun and interesting way of marketing a brand and building a strong engagement with your customers.

What is Social Media Marketing (SMM)?

Social media marketing is the process of fabricating content for different social media platforms with the sole intention of promoting and marketing your brand. The idea of social media marketing is centered around creating a sense of bond or connection with your audience. It lets you showcase your products or brand in a creative way whilst targeting the right audience in your niche. SMM, in order to be effective, must be done in a compelling manner where your campaigns maintain a flow and narrate a story, strong enough to engage the audience. I’m sure you must be wondering how to do social media marketing so you can better your brand, let’s find out.

How to do social media marketing? - The SPEA rule

Now before you get all worked up, trying to understand what the “SPEA” rule is, it’s a simple formula we made up to go about with the process of social media marketing.

S – Strategize

P - Prepare and Plan

E – Build an engagement with your audience.

A - Advertise your products/ brand.  

Knowing the social media strategies is very important especially if you want to create an effective SMM campaign for your brand.

Planning your strategies according to your business type and making sure you have the social media presence and engagement before you can start the campaign is key.

When you establish a loyal fan base who in particular favor your products and brand, it becomes so much easier for your campaigns to run smoothly.

Once you feel like you have the desired audience and followers, you can choose to advertise your products. These paid social media ads give your business that extra oomph that is required to reach a larger horizon. If you belong to Hyderabad and are looking for the best digital marketing agency in Hyderabad, JGP Solutions is the place to go. They excel in social media marketing services in Hyderabad and also provide other digital marketing services for your business. 

Why social media marketing (SMM)?

Social media consists of so many different platforms that are all used on a regular basis. It has such a profound impact on people that they find it impossible to live without social media, making SMM the best possible way to reach out to people.

Unlike the traditional marketing methods, online marketing is so abundantly used for the many benefits that it has. And, since our topic is SMM, let’s check out the top 5 benefits of social media marketing.

1. Brand awareness – social media marketing makes your brand more visible to people and audiences on a larger scale getting you the brand awareness that you desire.

2. Cost-effective – SMM is super pocket-friendly, you won’t have to spend much and still get the job done. All you need is an account on every social media platform that is free of cost. The paid ads or campaigns are relatively cheap compared to the other methods.

3. Seller-buyer bond – It helps you connect with your audience on a personal level. Knowing their likes/dislikes, tastes and preferences become easy via social media and that helps you modify your products and design your products accordingly.

4. Increased number of leads – The various paid strategies that we use on social media platforms help gain more leads and conversions benefitting your business.

  5. Scope for Retargeting – Retargeting is fun, it opens new doors for growth and helps you change your tactics and strategies in a better way.

Social media platforms for marketing:

There are many social media platforms that can be used for marketing but we’ll list our Top 4 platforms.

1. Facebook – It is the largest social media platform and is perfect for B2C marketing. It offers free advertising tools that you can use to build your brand.

2. LinkedIn – LinkedIn is a space exclusively for a refined and professional audience. B2B marketing is ideal for this platform.

3. Instagram – 9 out of 10 people use Instagram, it is one of the most used social media platforms making it so much more important for marketing.

4. YouTube – Any type of content put in the form of a video hits the right chord, audiences connect better with videos than any other form of art. YouTube marketing is trending and why not? It is the second most visited website in the world, there are companies that provide the best SMO services in Hyderabad; you can check them out for your business.

JGP Solutions is one of the best digital marketing companies in Hyderabad, providing excellent services. They have a very good track record with their clients and continue to give out good results for any type of business.