TRADITIONAL MARKETING VERSUS DIGITAL MARKETING: Which is better? | JGP solutions

Introduction:

                        Between the tried and true strategies of traditional marketing and the new and innovative strategies of digital marketing, there are many ways for businesses to capture the attention of their audiences.   

But which strategy works best? Which one should businesses focus on?

                        In this blog you will get to know about traditional marketing and digital marketing, Pros and  Cons, also which one is better and demanding.

                               Traditional marketing is defined as the marketing methods can be done without internet. these are the older methods  have been around decades and used less often now. There are two types of traditional marketing they are Above the line and Below the line .

 Under Above the line traditional marketing methods are:             

·                     Newspapers and Magazine ads

Relative to other print media ads and ads in other media formats, magazine ads offer strong visual presentation due to the use of glossy pages and full colour spreads.

·                     Television advertisements

It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may

 refer to television commercials as TVCs.

·                      Billboards and fliers

  

 

Billboard –also known as a Bulletin. The billboards you see on the highways and expressways or

 on heavy traffic streets are called Bulletin boards.

·                     Radio ads

Radio advertising is a form of marketing strategy that uses radio.

Under the below the line traditional marketing methods are:

·                     Direct email

79% of households globally read direct emails they receive, which is primarily for B2C marketing.

 

·                     Sponsor ships

A sponsorship is your business funding an event or organization for mutual benefit. Sponsorship marketing is using your sponsorship in a planned campaign to market your business, especially in the local area. When you fund a children's sports team or league, you can get your logo on their uniforms for branding.

·                     Guerrilla campaigns

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing focuses on taking the consumer by surprise to make a big impression about the product or brand.

                               Below the line traditional marketing methods seeks to reach only within target 

audience via direct email, sponsorships, and guerrilla campaigns. Direct email is used by 79% households globally, they read direct emails which they receive which is primarily used for B2C marketing. 

Billboards can be a smart way to grab the attention of people in crowded areas and metro cities.

 Television ads are attracting and informative can also communicable to general public easily. 

In India there are  people who speak several different languages , advertising in several different

 languages the message of ads can be easily delivered. Traditional marketing is mainly used to target people in specific location.

Depending on the business and target audience, traditional marketing methods may be the better choice. 

To help discern if traditional marketing is right for your business, here are some pros and cons

 Pros:

• They help create Awareness in masses.

• They are broad like billboards and targeted via direct mails to people/business

 Cons:

•  Although, It has got it’s benefits, it is still very costly and expensive.

• Getting the reach is an extremely slow process.

• The customer engagement is very low.

 

Digital marketing:

            Digital marketing is use of internet/online platform to promote products and services.

 Nowadays Digital marketing around world increased to 85%   between  2018-2021 because people are 

using social media and usage of internet increased vastly also digital advertising enables marketers to 

target exactly based on location, gender and age group.

Under the digital marketing methods are:

•    Email marketing

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the 

value of your brand or keep them engaged between purchases

 

 

 •    Content marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, 

promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

  •   Social media marketing

The term social media marketing (SMM) refers to the use of social media and social networks to market

 a company's products and services.

•   Affiliate marketing

 

affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise

 their products and services and generate sales. Affiliates place ads or market the products or services on

 their website, app, or blog.

• Live chat /chat bots

                  

digital marketing/online marketing there are many ways to connect with people or leads easily through

 social media platforms, and also can promote their brand or product through Google ads /ads on social

 media platforms like facebook, Instagram, Youtube etc, with less cost compared to traditional marketing. By using Chat bots and live chats on the website they can increase their engagement with the leads.

 Pros:

• Highly scalable

• allows for specific audience targeting

• great potential for audience targeting

• fast feedback

 Cons:

• Because new technology and trends emerge so frequently, digital marketing tactics need to be evaluated and re-evaluated for effectiveness continually what works well one day may be irrelevant the next.

 However, this can be combatted with a strong foundation in digital marketing basics.

• Some internet users have ad blockers so they will never see popup’s /ads. Other times ads can be skipped or removed if user subscribe to premium services like youtube premium.

 TRADITIONAL MARKETING OR DIGITAL MARKETING : Which is better

Budget comparision between Traditional and digital media ad spending, according tothe image traditional media ads are expensive compared to digital ads.

So, which strategy wins when comparing traditional marketing vs. digital marketing?

CONCLUSION:

                  Digital marketing is probably the best option for most. If you want to reach a particular group

 of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing campaigns, While traditional marketing still has a place, let’s be clear, 

digital marketing is the future. Younger generations like Gen Z have not known a time without smartphones, and they are starting to enter the workforce—backed another generation that will be even more digital.

 The fact is that every company and brand needs a digital marketing strategy to survive in today’s world .

You can read more of such content here at JGP Solutions, the best digital marketing agency in Hyderabad. You can find more such content in our JGP blog section. You can also check out our Digital Marketing Course to start your journey towards becoming a digital marketer.