Google E-A-T explained: What it is and how to improve your ranking scores.

There has always been a lot of speculation about E-A-T. Especially since 2018, when everyone was scrambling to get information about SEO blogs and E-A-T scores and how everything came together. But today, we’re going to put all speculation to rest, once and for all.

 

What's Google E-A-T?

E-A-T stands first for Expertise, Authoritativeness, and Trustworthiness. Contrary to popular belief, E-A-T is not an update or algorithm. It is a principle. It was included in Google's Search Quality Rating Guidelines to be an important rating factor for employees.

Google had planned to develop a system to assess website’s content expertise and authority for some time. This fact is evident in the removal of the rel=author tag in 2014.

All digital marketers must understand that Google won't reveal the algorithm's workings publicly. It is possible to make educated guesses and study different case studies to understand the concept better.

Is EAT a Google Ranking Factor?

Although Google does not have an E-A-T scoring metric, improving E-A-T is important. Many algorithms focus on E-A-T. Multiple algorithms assess the authority, trust, and expertise of pages, websites, authors.

The E-A-T can be affected by many factors. In the next section, we will discuss several of these factors. We will return to the importance of E-A-T. Another evidence is the amount of space they are given in the Search Quality Rater Guidelines.

These factors may not immediately impact the algorithm's performance, but they keep track of how well they are performing. E-A-T is, therefore, an important factor.

How does Google determine E-A-T for a Page?

Consider it this way: If your accountant lacks authority, trust, and expertise, you will likely look for another. Google's users are the same. If the search engine finds a page or domain lacking authority, trust, and expertise, it will look for alternatives.

There are many ways to improve your E-A-T scores.

Below are the various ways that E-A-T could be increased.

 

Add Author Byline

It is essential to identify who wrote the content that you are reading to build trust. Bloggers should include an author name and bio at the top of each blog post. A longer author bio is also recommended at the bottom.

These are easy to set up and maintain.

Keep an "About" Section.

It is often overlooked, but it is crucial to have an "about" section on your website to establish credibility and transparency. Google must know more about the company, its goals, and inner workings before considering it worthy.

This section is where you will find all the information needed to establish your site on the internet.

Make your brand trustworthy.

The number one thing you should do when creating a website that is an authority is to focus on building a brand. Create a logo. Trusted Shops certificates can also increase trust in a website.

Every aspect of your website plays a role, from choosing a color scheme to arranging icons and logos around it to establishing a style for your images and ensuring your writing is consistent in tone and voice.

Secure Your Website with SSL.

SSL can be used to increase trust in your website. Although it is a minor component of modern SEO, it can help browsers such as Chrome trust your site and make it more secure.

Write for other sites in your niche.

Backlinks can build trust in a website. The more backlinks a website has, the better it will rank and the better it is ranking. Write for sites that are related to your niche. Trust is more important when you write for a well-respected site.

Because if you aren't trustworthy or relevant, why would they allow you to write for their website?

Create Original Content

Google still ranks original content first in terms of search engine rankings. If you create quality and original content, users will be more likely to return to your site. Google reads every single post.

It will determine if your content has been copied from another site or if it is original. An algorithm update could result in you being severely affected.

Participate in Social Media

It might seem strange that improving E-A-T scores does not correlate with social media. It is all interconnected. Trust can be built by being active on social media and sharing high-quality content with your audience.

Google E-A-T SEO Relevant Only for YMYL Pages?

Websites and businesses called YMYL (Your Money or Your Life) are websites that have the potential to impact your life or your finances significantly. These websites and businesses are some examples:

• Online shopping
• Finance
• Legal Advice
• News

And so on.

There is no doubt that E-A-T should be considered for YMYL pages or websites and even for SEO scores. It is important to continue working towards increasing the authority of your website.

Conclusion

We hope you have a better understanding of E-A-T and now know some ways to increase your E-A-T score. These tips are not meant to be used as a one-time strategy. It is important to keep up the good work.

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